Focus on Depth and Differentiation Instead of churning out generic AI content, agencies should create in-depth analysis, original frameworks, and well-researched industry insights that AI alone cannot replicate.
Don’t Do Drugs, Kid
Do we sound like the D.A.R.E. officer who came to your middle school and told you that one puff of a cigarette would ruin your life?
We’re not anti-AI, but we need to see it for what it is, or at least what it can become: cheap, addictive, and a slippery slope into dependency.
It’s not just about content; it’s about decision-making, strategy, and the way agencies engage with clients and teams. The agencies that embrace AI without strategy risk becoming indistinguishable, producing the same formulaic content, generic visuals, and automated interactions as everyone else.
The ones who win will be those who know when to use AI and when to trust their own expertise.
Use AI as a Content Tool, Not a Content Machine AI can assist with research, outline creation, first drafts, email responses, and even initial design concepts. But human oversight must refine and enhance its output to maintain originality and brand integrity. But human oversight must refine and enhance its output.
Prioritize Human-Led Refinement Every AI-generated piece should go through rigorous editing to inject insights, unique perspectives, and strategic value. Double check every piece of content for AI hallucinations
Focus on Depth and Differentiation Instead of churning out generic AI content, agencies should create in-depth analysis, original frameworks, and well-researched industry insights that AI alone cannot replicate.
Don’t Do Drugs, Kid
Do we sound like the D.A.R.E. officer who came to your middle school and told you that one puff of a cigarette would ruin your life?
We’re not anti-AI, but we need to see it for what it is, or at least what it can become: cheap, addictive, and a slippery slope into dependency.
It’s not just about content; it’s about decision-making, strategy, and the way agencies engage with clients and teams. The agencies that embrace AI without strategy risk becoming indistinguishable, producing the same formulaic content, generic visuals, and automated interactions as everyone else.
The ones who win will be those who know when to use AI and when to trust their own expertise.
Focus on Depth and Differentiation Instead of churning out generic AI content, agencies should create in-depth analysis, original frameworks, and well-researched industry insights that AI alone cannot replicate.
Don’t Do Drugs, Kid
Do we sound like the D.A.R.E. officer who came to your middle school and told you that one puff of a cigarette would ruin your life?
We’re not anti-AI, but we need to see it for what it is, or at least what it can become: cheap, addictive, and a slippery slope into dependency.
It’s not just about content; it’s about decision-making, strategy, and the way agencies engage with clients and teams. The agencies that embrace AI without strategy risk becoming indistinguishable, producing the same formulaic content, generic visuals, and automated interactions as everyone else.
The ones who win will be those who know when to use AI and when to trust their own expertise.
Use AI as a Content Tool, Not a Content Machine AI can assist with research, outline creation, first drafts, email responses, and even initial design concepts. But human oversight must refine and enhance its output to maintain originality and brand integrity. But human oversight must refine and enhance its output.
Prioritize Human-Led Refinement Every AI-generated piece should go through rigorous editing to inject insights, unique perspectives, and strategic value. Double check every piece of content for AI hallucinations
Focus on Depth and Differentiation Instead of churning out generic AI content, agencies should create in-depth analysis, original frameworks, and well-researched industry insights that AI alone cannot replicate.
Don’t Do Drugs, Kid
Do we sound like the D.A.R.E. officer who came to your middle school and told you that one puff of a cigarette would ruin your life?
We’re not anti-AI, but we need to see it for what it is, or at least what it can become: cheap, addictive, and a slippery slope into dependency.
It’s not just about content; it’s about decision-making, strategy, and the way agencies engage with clients and teams. The agencies that embrace AI without strategy risk becoming indistinguishable, producing the same formulaic content, generic visuals, and automated interactions as everyone else.
The ones who win will be those who know when to use AI and when to trust their own expertise.
Use AI as a Content Tool, Not a Content Machine AI can assist with research, outline creation, first drafts, email responses, and even initial design concepts. But human oversight must refine and enhance its output to maintain originality and brand integrity. But human oversight must refine and enhance its output.
Prioritize Human-Led Refinement Every AI-generated piece should go through rigorous editing to inject insights, unique perspectives, and strategic value. Double check every piece of content for AI hallucinations
Focus on Depth and Differentiation Instead of churning out generic AI content, agencies should create in-depth analysis, original frameworks, and well-researched industry insights that AI alone cannot replicate.
Don’t Do Drugs, Kid
Do we sound like the D.A.R.E. officer who came to your middle school and told you that one puff of a cigarette would ruin your life?
We’re not anti-AI, but we need to see it for what it is, or at least what it can become: cheap, addictive, and a slippery slope into dependency.
It’s not just about content; it’s about decision-making, strategy, and the way agencies engage with clients and teams. The agencies that embrace AI without strategy risk becoming indistinguishable, producing the same formulaic content, generic visuals, and automated interactions as everyone else.
The ones who win will be those who know when to use AI and when to trust their own expertise.
Use AI as a Content Tool, Not a Content Machine AI can assist with research, outline creation, first drafts, email responses, and even initial design concepts. But human oversight must refine and enhance its output to maintain originality and brand integrity. But human oversight must refine and enhance its output.
Prioritize Human-Led Refinement Every AI-generated piece should go through rigorous editing to inject insights, unique perspectives, and strategic value. Double check every piece of content for AI hallucinations
Focus on Depth and Differentiation Instead of churning out generic AI content, agencies should create in-depth analysis, original frameworks, and well-researched industry insights that AI alone cannot replicate.
Don’t Do Drugs, Kid
Do we sound like the D.A.R.E. officer who came to your middle school and told you that one puff of a cigarette would ruin your life?
We’re not anti-AI, but we need to see it for what it is, or at least what it can become: cheap, addictive, and a slippery slope into dependency.
It’s not just about content; it’s about decision-making, strategy, and the way agencies engage with clients and teams. The agencies that embrace AI without strategy risk becoming indistinguishable, producing the same formulaic content, generic visuals, and automated interactions as everyone else.
The ones who win will be those who know when to use AI and when to trust their own expertise.
Agency AI Addiction is Real And the Withdrawal Will Be Brutal
There’s a new drug on the streets. It promises instant relief. Faster content, lower costs, effortless output. Emails that sound polished in seconds, images generated on demand, client copy cranked out in minutes. And just like a cheap high, it feels great at first. Crank out a hundred blog posts in a day? Easy. Flood LinkedIn with AI-generated thought leadership? Done before lunch. Why waste time writing when AI can do it for you?
The more you rely on it, the worse the withdrawal. Google’s cracking down, audiences are tuning out, and soon, the agencies addicted to AI-generated junk will find themselves strung out, desperate for attention, and invisible in a sea of sameness.
The agencies that make it through this revolution won’t be the ones chasing the next fix. They’ll be the ones using AI strategically, without letting it own them.
Flooding the Market: AI Slop Is Diluting the Digital Ecosystem
AI-generated content is flooding the internet at scale, often without human oversight. This phenomenon, dubbed “AI Slop,” refers to low-value, generic AI-created outputs that lack originality, depth, or strategic intent.
Here are few ways AI Slop is seeping in:
Search Engines Are Struggling to Keep Up: Google and other platforms are constantly adapting algorithms to filter out spammy AI-generated content. AI slop is making it harder for legitimate, high-quality content to surface.
Readers Are Losing Trust: The flood of AI content has made it more difficult for users to discern between well-researched thought leadership and low-effort AI churn.
AI Models Are Eating Themselves: As AI-generated content begins training future AI models, the web risks becoming an echo chamber of recycled, low-quality data.
From Prescription to Addiction: How AI is Making Agencies Indistinguishable
Creative & client services have always been key differentiators for agencies. With AI, that edge can quickly disappear if not used carefully.
The Risks of Over-Reliance on AI Content:
Your Brand Voice Gets Lost:AI-generated content is like cheap vodka. It gets the job done, but everyone drinking it starts to sound the same. No edge, no personality, just a generic, algorithm-approved slurry of words that could’ve come from anyone. If your agency is cranking out AI-written copy without a second thought, don’t be surprised when your brand voice gets drowned out in a sea of sameness.
SEO Swamp: Google is smarter than us. It knows the difference between real expertise and AI-generated fluff, and it’s making sure search rankings reflect that. Prioritizing Experience, Expertise, Authority, and Trust (E-E-A-T) isn’t just a suggestion, it’s survival. AI can help with speed, but agencies that let it do all the thinking are setting themselves up for a ranking nosedive. If your content lacks real insight, original analysis, and human oversight, Google will bury it.
Diminishing Thought Leadership: AI Is Making You Sound Like Everyone Else: The point of thought leadership is, well… leadership. But when agencies lean too hard on AI, they stop leading and start repeating. AI doesn’t think. It doesn’t challenge ideas. It doesn’t push industries forward. It just mimics what’s already been said. True thought leaders analyze, refine, and add perspective. AI can assist with the mechanics, but the thinking still needs to come from you
If AI makes content creation easier, it also makes differentiation harder.
We’ve Been Here Before
Agencies have seen this play out before. The rise of social media in the early 2000s promised unprecedented access to audiences, effortless engagement, and unlimited growth. Brands rushed in, flooding Facebook, Twitter, and Instagram with content. For a while, it worked until algorithms changed, organic reach plummeted, and agencies realized that building an audience on rented land came with a cost.
AI is following a similar trajectory but at an even faster and more intense scale.
Why The AI Boom is Different
Speed & Scale: AI is automating entire workflows, from writing and visuals to communication and decision-making. The volume of AI-generated material is orders of magnitude higher than anything social media ever produced.
Lack of Gatekeepers: Social platforms had algorithmic checks. AI content, on the other hand, is flooding every corner of the internet without centralized control. Search engines, social feeds, and even inboxes are struggling to filter out low-value AI slop.
Erosion of Trust: With social media, agencies could still rely on personal connection, brand voice, and real engagement to stand out. AI-generated content, when overused, erases those human elements, making every interaction feel the same.
The Addiction Factor: Unlike social media, which still requires creativity and effort, AI makes content creation feel effortless, a dangerous illusion. The more agencies lean on AI without strategy, the more they risk losing control of their voice, credibility, and differentiation.
In the early days of social media, agencies that played the long game. Investing in owned channels, deep relationships, and quality content were the ones who thrived when the platforms shifted.
The same lesson applies here: AI is a tool, not a replacement. Agencies that use it to assist, not replace, human creativity will be the ones who last.
Conversations on Autopilot? AI Dependency Is Killing the Human Touch
How do you feel when you get an email that was clearly AI-written? Probably the same way your team and clients do. Detached, impersonal, and a little bit like no one actually cared.
AI is increasingly being used in responding to emails, drafting client proposals, and crafting internal team communications. And while automation can streamline workflows, agencies need to be careful not to sacrifice clarity, personality, or strategic intent for efficiency.
Client Interactions: AI Should Never Be the Leading Voice
Clients don’t hire agencies for automated responses, they hire them for expertise, insight, and a level of service that feels personal. AI should never should never be the primary voice in client communication. Clients pay for relationships, not just deliverables. They want to feel heard, understood, and valued. Over-relying on AI risks stripping away that human connection, turning what should be a high-touch experience into just another robotic (pun intended) exchange.
Internal Team Messaging: Culture Is Built on Conversations, Not Automation
An agency isn’t just a collection of tasks and processes, it’s a group of people working toward a shared goal. And strong cultures aren’t built through AI-generated memos and Slack summaries. They’re built through real conversations, trust, and one-on-one interactions. AI can’t replace goodwill, mentorship, and connection that come from direct human engagement. It’s called human resources for a reason.
Proposals & Sales Copy: AI Can Assist, But People Seal the Deal
AI is great for research, data gathering, and structuring a proposal, but we must remember, clients buy people, not processes. The most successful pitches are compelling, engaging, and uniquely tailored to the client. Let AI handle the heavy lifting when it comes to fact-finding, but the final proposal should reflect the agency’s expertise, personality, and understanding of the client’s specific needs. A well-structured pitch might get attention, but a human-driven one will close the deal.
Kicking the Habit: The Agencies That Will Survive the AI Content Crash
The agencies that win in the AI era will not be the ones who produce the most AI-generated content, but those who elevate it with human expertise.
AI should be a scalpel, not a firehose used strategically to enhance original insights, refine visuals, improve decision-making, and streamline communications rather than replace human expertise. to enhance original insights rather than replace them. Agencies can achieve this by integrating AI into their workflow for research, ideation, and drafts while ensuring final outputs are human-refined, data-backed, and aligned with brand voice. strategically, not indiscriminately.
Set Clear AI Policies for Your Team – Agencies must define where AI fits in their workflows and where it doesn’t. Whether it’s content creation, client communication, or internal operations, teams need clear guidelines on when AI is a tool and when human judgment must take the lead. Without policies, agencies risk inconsistency, ethical concerns, and a slow slide into full AI dependency.
Talk to Clients About AI Before They Ask – Transparency builds trust. Clients are already wondering: Is my agency using AI? How much? Is this strategy AI-driven or human-led? Instead of avoiding the topic, agencies should proactively discuss how they’re using AI, where they’re not, and why human expertise remains central to their service. This is about positioning the agency as a trusted, strategic partner in an evolving landscape.
Using AI Without Getting Hooked: A Survival Guide for Agencies
There’s no outrunning it. AI is everywhere, reshaping our industry and the world around us. The cat’s out of the bag, and resisting AI now is like refusing to adopt social media in 2010. The goal isn’t to avoid AI but to use it with intention. Here’s how agencies can embrace AI without sacrificing their credibility.
Focus on Depth and Differentiation Instead of churning out generic AI content, agencies should create in-depth analysis, original frameworks, and well-researched industry insights that AI alone cannot replicate.
Don’t Do Drugs, Kid
Do we sound like the D.A.R.E. officer who came to your middle school and told you that one puff of a cigarette would ruin your life?
We’re not anti-AI, but we need to see it for what it is, or at least what it can become: cheap, addictive, and a slippery slope into dependency.
It’s not just about content; it’s about decision-making, strategy, and the way agencies engage with clients and teams. The agencies that embrace AI without strategy risk becoming indistinguishable, producing the same formulaic content, generic visuals, and automated interactions as everyone else.
The ones who win will be those who know when to use AI and when to trust their own expertise.
Focus on Depth and Differentiation Instead of churning out generic AI content, agencies should create in-depth analysis, original frameworks, and well-researched industry insights that AI alone cannot replicate.
Don’t Do Drugs, Kid
Do we sound like the D.A.R.E. officer who came to your middle school and told you that one puff of a cigarette would ruin your life?
We’re not anti-AI, but we need to see it for what it is, or at least what it can become: cheap, addictive, and a slippery slope into dependency.
It’s not just about content; it’s about decision-making, strategy, and the way agencies engage with clients and teams. The agencies that embrace AI without strategy risk becoming indistinguishable, producing the same formulaic content, generic visuals, and automated interactions as everyone else.
The ones who win will be those who know when to use AI and when to trust their own expertise.
Use AI as a Content Tool, Not a Content Machine AI can assist with research, outline creation, first drafts, email responses, and even initial design concepts. But human oversight must refine and enhance its output to maintain originality and brand integrity. But human oversight must refine and enhance its output.
Prioritize Human-Led Refinement Every AI-generated piece should go through rigorous editing to inject insights, unique perspectives, and strategic value. Double check every piece of content for AI hallucinations
Focus on Depth and Differentiation Instead of churning out generic AI content, agencies should create in-depth analysis, original frameworks, and well-researched industry insights that AI alone cannot replicate.
Don’t Do Drugs, Kid
Do we sound like the D.A.R.E. officer who came to your middle school and told you that one puff of a cigarette would ruin your life?
We’re not anti-AI, but we need to see it for what it is, or at least what it can become: cheap, addictive, and a slippery slope into dependency.
It’s not just about content; it’s about decision-making, strategy, and the way agencies engage with clients and teams. The agencies that embrace AI without strategy risk becoming indistinguishable, producing the same formulaic content, generic visuals, and automated interactions as everyone else.
The ones who win will be those who know when to use AI and when to trust their own expertise.
Use AI as a Content Tool, Not a Content Machine AI can assist with research, outline creation, first drafts, email responses, and even initial design concepts. But human oversight must refine and enhance its output to maintain originality and brand integrity. But human oversight must refine and enhance its output.
Prioritize Human-Led Refinement Every AI-generated piece should go through rigorous editing to inject insights, unique perspectives, and strategic value. Double check every piece of content for AI hallucinations
Focus on Depth and Differentiation Instead of churning out generic AI content, agencies should create in-depth analysis, original frameworks, and well-researched industry insights that AI alone cannot replicate.
Don’t Do Drugs, Kid
Do we sound like the D.A.R.E. officer who came to your middle school and told you that one puff of a cigarette would ruin your life?
We’re not anti-AI, but we need to see it for what it is, or at least what it can become: cheap, addictive, and a slippery slope into dependency.
It’s not just about content; it’s about decision-making, strategy, and the way agencies engage with clients and teams. The agencies that embrace AI without strategy risk becoming indistinguishable, producing the same formulaic content, generic visuals, and automated interactions as everyone else.
The ones who win will be those who know when to use AI and when to trust their own expertise.
Agency AI Addiction is Real And the Withdrawal Will Be Brutal
There’s a new drug on the streets. It promises instant relief. Faster content, lower costs, effortless output. Emails that sound polished in seconds, images generated on demand, client copy cranked out in minutes. And just like a cheap high, it feels great at first. Crank out a hundred blog posts in a day? Easy. Flood LinkedIn with AI-generated thought leadership? Done before lunch. Why waste time writing when AI can do it for you?
The more you rely on it, the worse the withdrawal. Google’s cracking down, audiences are tuning out, and soon, the agencies addicted to AI-generated junk will find themselves strung out, desperate for attention, and invisible in a sea of sameness.
The agencies that make it through this revolution won’t be the ones chasing the next fix. They’ll be the ones using AI strategically, without letting it own them.
Flooding the Market: AI Slop Is Diluting the Digital Ecosystem
AI-generated content is flooding the internet at scale, often without human oversight. This phenomenon, dubbed “AI Slop,” refers to low-value, generic AI-created outputs that lack originality, depth, or strategic intent.
Here are few ways AI Slop is seeping in:
Search Engines Are Struggling to Keep Up: Google and other platforms are constantly adapting algorithms to filter out spammy AI-generated content. AI slop is making it harder for legitimate, high-quality content to surface.
Readers Are Losing Trust: The flood of AI content has made it more difficult for users to discern between well-researched thought leadership and low-effort AI churn.
AI Models Are Eating Themselves: As AI-generated content begins training future AI models, the web risks becoming an echo chamber of recycled, low-quality data.
From Prescription to Addiction: How AI is Making Agencies Indistinguishable
Creative & client services have always been key differentiators for agencies. With AI, that edge can quickly disappear if not used carefully.
The Risks of Over-Reliance on AI Content:
Your Brand Voice Gets Lost:AI-generated content is like cheap vodka. It gets the job done, but everyone drinking it starts to sound the same. No edge, no personality, just a generic, algorithm-approved slurry of words that could’ve come from anyone. If your agency is cranking out AI-written copy without a second thought, don’t be surprised when your brand voice gets drowned out in a sea of sameness.
SEO Swamp: Google is smarter than us. It knows the difference between real expertise and AI-generated fluff, and it’s making sure search rankings reflect that. Prioritizing Experience, Expertise, Authority, and Trust (E-E-A-T) isn’t just a suggestion, it’s survival. AI can help with speed, but agencies that let it do all the thinking are setting themselves up for a ranking nosedive. If your content lacks real insight, original analysis, and human oversight, Google will bury it.
Diminishing Thought Leadership: AI Is Making You Sound Like Everyone Else: The point of thought leadership is, well… leadership. But when agencies lean too hard on AI, they stop leading and start repeating. AI doesn’t think. It doesn’t challenge ideas. It doesn’t push industries forward. It just mimics what’s already been said. True thought leaders analyze, refine, and add perspective. AI can assist with the mechanics, but the thinking still needs to come from you
If AI makes content creation easier, it also makes differentiation harder.
We’ve Been Here Before
Agencies have seen this play out before. The rise of social media in the early 2000s promised unprecedented access to audiences, effortless engagement, and unlimited growth. Brands rushed in, flooding Facebook, Twitter, and Instagram with content. For a while, it worked until algorithms changed, organic reach plummeted, and agencies realized that building an audience on rented land came with a cost.
AI is following a similar trajectory but at an even faster and more intense scale.
Why The AI Boom is Different
Speed & Scale: AI is automating entire workflows, from writing and visuals to communication and decision-making. The volume of AI-generated material is orders of magnitude higher than anything social media ever produced.
Lack of Gatekeepers: Social platforms had algorithmic checks. AI content, on the other hand, is flooding every corner of the internet without centralized control. Search engines, social feeds, and even inboxes are struggling to filter out low-value AI slop.
Erosion of Trust: With social media, agencies could still rely on personal connection, brand voice, and real engagement to stand out. AI-generated content, when overused, erases those human elements, making every interaction feel the same.
The Addiction Factor: Unlike social media, which still requires creativity and effort, AI makes content creation feel effortless, a dangerous illusion. The more agencies lean on AI without strategy, the more they risk losing control of their voice, credibility, and differentiation.
In the early days of social media, agencies that played the long game. Investing in owned channels, deep relationships, and quality content were the ones who thrived when the platforms shifted.
The same lesson applies here: AI is a tool, not a replacement. Agencies that use it to assist, not replace, human creativity will be the ones who last.
Conversations on Autopilot? AI Dependency Is Killing the Human Touch
How do you feel when you get an email that was clearly AI-written? Probably the same way your team and clients do. Detached, impersonal, and a little bit like no one actually cared.
AI is increasingly being used in responding to emails, drafting client proposals, and crafting internal team communications. And while automation can streamline workflows, agencies need to be careful not to sacrifice clarity, personality, or strategic intent for efficiency.
Client Interactions: AI Should Never Be the Leading Voice
Clients don’t hire agencies for automated responses, they hire them for expertise, insight, and a level of service that feels personal. AI should never should never be the primary voice in client communication. Clients pay for relationships, not just deliverables. They want to feel heard, understood, and valued. Over-relying on AI risks stripping away that human connection, turning what should be a high-touch experience into just another robotic (pun intended) exchange.
Internal Team Messaging: Culture Is Built on Conversations, Not Automation
An agency isn’t just a collection of tasks and processes, it’s a group of people working toward a shared goal. And strong cultures aren’t built through AI-generated memos and Slack summaries. They’re built through real conversations, trust, and one-on-one interactions. AI can’t replace goodwill, mentorship, and connection that come from direct human engagement. It’s called human resources for a reason.
Proposals & Sales Copy: AI Can Assist, But People Seal the Deal
AI is great for research, data gathering, and structuring a proposal, but we must remember, clients buy people, not processes. The most successful pitches are compelling, engaging, and uniquely tailored to the client. Let AI handle the heavy lifting when it comes to fact-finding, but the final proposal should reflect the agency’s expertise, personality, and understanding of the client’s specific needs. A well-structured pitch might get attention, but a human-driven one will close the deal.
Kicking the Habit: The Agencies That Will Survive the AI Content Crash
The agencies that win in the AI era will not be the ones who produce the most AI-generated content, but those who elevate it with human expertise.
AI should be a scalpel, not a firehose used strategically to enhance original insights, refine visuals, improve decision-making, and streamline communications rather than replace human expertise. to enhance original insights rather than replace them. Agencies can achieve this by integrating AI into their workflow for research, ideation, and drafts while ensuring final outputs are human-refined, data-backed, and aligned with brand voice. strategically, not indiscriminately.
Set Clear AI Policies for Your Team – Agencies must define where AI fits in their workflows and where it doesn’t. Whether it’s content creation, client communication, or internal operations, teams need clear guidelines on when AI is a tool and when human judgment must take the lead. Without policies, agencies risk inconsistency, ethical concerns, and a slow slide into full AI dependency.
Talk to Clients About AI Before They Ask – Transparency builds trust. Clients are already wondering: Is my agency using AI? How much? Is this strategy AI-driven or human-led? Instead of avoiding the topic, agencies should proactively discuss how they’re using AI, where they’re not, and why human expertise remains central to their service. This is about positioning the agency as a trusted, strategic partner in an evolving landscape.
Using AI Without Getting Hooked: A Survival Guide for Agencies
There’s no outrunning it. AI is everywhere, reshaping our industry and the world around us. The cat’s out of the bag, and resisting AI now is like refusing to adopt social media in 2010. The goal isn’t to avoid AI but to use it with intention. Here’s how agencies can embrace AI without sacrificing their credibility.
Focus on Depth and Differentiation Instead of churning out generic AI content, agencies should create in-depth analysis, original frameworks, and well-researched industry insights that AI alone cannot replicate.
Don’t Do Drugs, Kid
Do we sound like the D.A.R.E. officer who came to your middle school and told you that one puff of a cigarette would ruin your life?
We’re not anti-AI, but we need to see it for what it is, or at least what it can become: cheap, addictive, and a slippery slope into dependency.
It’s not just about content; it’s about decision-making, strategy, and the way agencies engage with clients and teams. The agencies that embrace AI without strategy risk becoming indistinguishable, producing the same formulaic content, generic visuals, and automated interactions as everyone else.
The ones who win will be those who know when to use AI and when to trust their own expertise.
Focus on Depth and Differentiation Instead of churning out generic AI content, agencies should create in-depth analysis, original frameworks, and well-researched industry insights that AI alone cannot replicate.
Don’t Do Drugs, Kid
Do we sound like the D.A.R.E. officer who came to your middle school and told you that one puff of a cigarette would ruin your life?
We’re not anti-AI, but we need to see it for what it is, or at least what it can become: cheap, addictive, and a slippery slope into dependency.
It’s not just about content; it’s about decision-making, strategy, and the way agencies engage with clients and teams. The agencies that embrace AI without strategy risk becoming indistinguishable, producing the same formulaic content, generic visuals, and automated interactions as everyone else.
The ones who win will be those who know when to use AI and when to trust their own expertise.
Use AI as a Content Tool, Not a Content Machine AI can assist with research, outline creation, first drafts, email responses, and even initial design concepts. But human oversight must refine and enhance its output to maintain originality and brand integrity. But human oversight must refine and enhance its output.
Prioritize Human-Led Refinement Every AI-generated piece should go through rigorous editing to inject insights, unique perspectives, and strategic value. Double check every piece of content for AI hallucinations
Focus on Depth and Differentiation Instead of churning out generic AI content, agencies should create in-depth analysis, original frameworks, and well-researched industry insights that AI alone cannot replicate.
Don’t Do Drugs, Kid
Do we sound like the D.A.R.E. officer who came to your middle school and told you that one puff of a cigarette would ruin your life?
We’re not anti-AI, but we need to see it for what it is, or at least what it can become: cheap, addictive, and a slippery slope into dependency.
It’s not just about content; it’s about decision-making, strategy, and the way agencies engage with clients and teams. The agencies that embrace AI without strategy risk becoming indistinguishable, producing the same formulaic content, generic visuals, and automated interactions as everyone else.
The ones who win will be those who know when to use AI and when to trust their own expertise.
Use AI as a Content Tool, Not a Content Machine AI can assist with research, outline creation, first drafts, email responses, and even initial design concepts. But human oversight must refine and enhance its output to maintain originality and brand integrity. But human oversight must refine and enhance its output.
Prioritize Human-Led Refinement Every AI-generated piece should go through rigorous editing to inject insights, unique perspectives, and strategic value. Double check every piece of content for AI hallucinations
Focus on Depth and Differentiation Instead of churning out generic AI content, agencies should create in-depth analysis, original frameworks, and well-researched industry insights that AI alone cannot replicate.
Don’t Do Drugs, Kid
Do we sound like the D.A.R.E. officer who came to your middle school and told you that one puff of a cigarette would ruin your life?
We’re not anti-AI, but we need to see it for what it is, or at least what it can become: cheap, addictive, and a slippery slope into dependency.
It’s not just about content; it’s about decision-making, strategy, and the way agencies engage with clients and teams. The agencies that embrace AI without strategy risk becoming indistinguishable, producing the same formulaic content, generic visuals, and automated interactions as everyone else.
The ones who win will be those who know when to use AI and when to trust their own expertise.
